C.F. Martin expands its SP Lifespan line of treated acoustic strings

C.F. Martin & Co. expands its successful Martin SP Lifespan line of acoustic strings. Being shown at the 2011 Summer NAMM show in Nashville, booth #1200, the new 12 String, Baritone and two Extra Light offerings will be available starting in fall 2011.
“Players around the world are swapping out their coated strings for treated strings – a new patented technology that allows the strings to vibrate naturally yet delivers long life,” said Tim McNair, C. F. Martin & Co.’s director of sales and marketing, String Division. “We have been thrilled with the feedback we’ve received in the year since the SP Lifespan strings were introduced, and are launching these new products to support acoustic guitar players looking for a broader range of gauges.”
The SP core wire is engineered to hold tunings better and resist breaking while providing rich full tone and responsive attack for the from studio and on stage. Treated with Cleartone proprietary technology, Martin claims that SP Lifspan string sets bring players the longest possible string life without sacrificing the tone or natural feel. Introduced in the fall of 2010, Martin SP Lifespan is said to be the fastest growing product in the acoustic string market.
'The Great Martin String Challenge' will take place at the Martin Summer NAMM booth and select retailer locations in 2011. After being handed identical Martin guitars – one with SP Lifespan strings and one without – contestants who correctly determine which was equipped with the SP Lifespan strings win a free set along with additional prizes.
2011's new string products include SP Lifespan Extra Light Gauge 10-47 Bronze (41MSP6000) and SP Lifespan Extra Light Gauge 10-47 Phosphor Bronze (41MSP7000); SP Lifespan Extra Light 12 String 10-47 Phosphor Bronze (41MSP7600); and SP Lifespan Baritone 14-17 Phosphor Bronze (41MSP7700). With the recent and upcoming launch of several new C. F. Martin baritone guitars, Martin has designed these strings to be comfortable in both the traditional B tuning and modern C tuning. Gauging is 14/20/30/42/54/70.

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