QSC appoints Evan McKnezie as Director of Marketing Communications

QSC VP of Marketing Gerry Tschetter announced earlier this month that Evan MacKenzie has been named as the company's new Director of Marketing Communications. With a wide range of experience both within and outside of the industry, MacKenzie comes to QSC with over a decade's worth of experience in developing comprehensive, strategically targeted marketing campaigns for clients including DIRECTV, Activision, GoTV Networks, Phoenix Pictures, Mainline Releasing, JBL Professional, Breath Assure, Jamdat Mobile, World Sports Exchange, Samick Music, PCC Network Solutions, and Marfred Industries. "Throughout his career, Evan has brought a level of original thinking and expertise to the process of branding and promoting everything from entertainment and consumer products to musical instruments and pro audio gear," Tschetter commented while officially introducing MacKenzie at QSC's corporate headquarters. "With his addition to our marcom team, we now effectively have talent and skill in-house rivaling that traditionally found only in big agencies." In his new capacity, MacKenzie will oversee and manage all facets of QSC's marketing communications, including those developed for print and online advertising, public relations, special promotions, and trade shows and other industry events. "It's great to be joining QSC at one of the most exciting times in its history," MacKenzie says. "Being chosen to give identity and voice to this company's future is something I find both creatively challenging and rewarding. QSC develops its product lines in tandem with each other, therefore you have speakers, amplifiers and digital networking offerings that literally grow up together. Given this reality, it makes sense to have an in-house advertising agency model that can do the same thing - be intimately involved with the process all the way as products develop from an idea into becoming a full line." In his new capacity, MacKenzie will strive to incubate a compelling marketing/communications strategy for QSC in a fully organic process, all while avoiding the short-term learning curve of an outside advertising/marketing resource. "This operating model is what excites me the most," he adds. "We have very experienced and professional marketing talent under our own roof that can consistently deliver innovative brand strategies, and I plan to put it to full use."