Gear4music announced as Alvarez exclusive UK reseller

At LIMS 2009, London, stand H14, Alvarez guitars will be on display. Some Regent series, Artist series and Professional series models will be taken to the show by the recently appointed UK distributor Gear4music. For over 40 years, Alvarez has crafted acoustic guitars with a combination of quality, playability and aesthetics. As of 1st June 2009, Gear4music is the exclusive official UK reseller of Alvarez acoustic guitars. Having reached an agreement with Loud Technologies, Gear4music will be selling Alvarez directly to end users, and also offer attractive trade discounts to retailers. Commenting on the announcement, Loud Technologies' UK Sales Manager John Kaukis said “this is a superb opportunity to build the Alvarez brand. Gear4music have shown spectacular success at retailing in the UK and having worked with them for many years I’m confident this is a big step forward for the Alvarez brand.” Alvarez guitars have been favoured by many famous musicians for their bright, clean tone. Greats including Carlos Santana, David Crosby and Graham Nash have all used Alvarez guitars. Regardless of the player’s ability or budget, Alvarez has an instrument custom-designed for purpose. There is the full spectrum of guitars available, from the entry level Regent Series to the Masterworks Series of professional instruments – each with its own superb tone and careful build. The T series electronics featured across the range of Alvarez electro-acoustics is recognised as one of the most natural sounding electronic systems found in acoustic guitars. Guitars featuring the Alvarez System 600T MKII allow a further dimension to be added to the guitar sound, with the inclusion of an aux input. In addition, the integrated chromatic tuner ensures you can always keep your guitar in tune. Managing Director of Gear4music, Andrew Wass, stated that “to be able to supply Alvarez guitars throughout the UK is a real honour, and an exciting opportunity for Gear4music. Alvarez is one of the leading brands in the USA, and we are confident that when guitarists across the UK play an Alvarez acoustic they will be impressed by its feel, sound and appearance.”