|Cambridge-based Audica Professional has announced the further expansion of its rapidly growing international distribution with the appointment of Trius GmbH & Co. KG for Germany. Trius are a leading distributor in the German market, handling many top live sound, MI and installation brands including Audix, Cloud, Focusrite, Furman, Lab.gruppen, L-Acoustics, Sabine, Symetrix, t&m, Amina, Apex, Countryman, Lucid, TSC Music and Australian Monitor.
Trius’ Sales Manager, Kai Böckmann, commented, "We are very happy to become the exclusive distributor for Audica Professional in Germany. They understand the specific needs of high profile background music systems and offer an excellent combination of products and features for a highly attractive price. Audica´s products complement our existing portfolio perfectly and we are looking forward to a successful business!"
Derek West, Audica’s Sales Director, was equally enthusiastic, “Trius are a ‘premier division’ distributor and we’re really pleased that they will represent us in this key European market. Although the quality of our products speaks for itself, there is no denying that having such a reputable and respected distributor behind the brand will really help to establish it. Both Audica and Trius share the same principles of advanced design, audio quality and reliability, delivered with a strong focus on customer service and support, and I am sure we will work well together”.
Trius will launch Audica to the German market on their booth at Pro Light + Sound in Frankfurt, Halle 8.0, stand B42, and will be showing the full range of Audica MICROseries loudspeakers and electronics.