Shure Incorporated, anufacturer of microphones and audio electronics, formed a group within its market development division dedicated to onsite training and education for end-users and channel partners. This assembly of individuals will conduct product training clinics, educational seminars, and dealer tutorials throughout the U.S. on topics including audio for churches and educational institutions, as well as live sound in music instrument (MI) applications.
"This group has the talent to help educate and inform the Shure consumer on all levels," notes Sandy Schroeder, drector of corporate market development. "We're confident that this will result in a more informed marketplace and provide stronger product demand in our most important target markets."
Some of Shure's market development training events include:"The International Gospel Industry Retreat" will take place in Las Vegas December 1-3 and features seminars and artist showcases targeted for the gospel music industry.
Shure will present a workshop on microphone and personal monitor applications as a sponsor of the International Association of Jazz Educators from January 8-11.