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Turbosound appoints Sennheiser for US market


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Turbosound Ltd, the British-based manufacturer of live performance and installed-sound loudspeaker systems, announces the appointment of Sennheiser Electronic Corporation as its exclusive distributor for the United States, and for selected South American territories including Argentina, Brazil and Mexico. The appointment of Sennheiser, based in Old Lyme, Connecticut, reflects the two companies' closely aligned market strategies, with the Turbosound product ranges complementing Sennheiser's existing distributed lines.

Philip Hart (centre) and Bill Woods of Turbosound with Jeff Alexander, Paul Giansante (far right) 
from SennheiserTurbosound's Paul Giansante, who until recently managed the company's US office, has been appointed Turbosound Product Manager at Sennheiser, ensuring continuity of customer contact, service and design support. Paul will be responsible for all aspects of the Turbosound brand's sales and marketing in the US, reporting to Jeff Alexander, Sennheiser's director of distributed brands.
Bill Woods, Sales Director of Turbosound, commented: "We are delighted by this development, and excited about working with such a professional and well-structured organisation as Sennheiser. The company has dedicated sales teams covering the entire US, and has a strong brand presence across the region, with our products demonstrating good synergy with Sennheiser's other lines. Our US customers have reacted enthusiastically to this new distribution arrangement, welcoming the fact that Paul Giansante will be playing a key role in the venture. Sennheiser has an impressive facility at its Old Lyme location, with extensive in-house sales support and warehousing - a solid infrastructure; especially with regard to our rapidly expanding product ranges, which address all install and live performance applications. We're all looking forward to working alongside Sennheiser at the forthcoming AES Convention in LA, which will represent an important opportunity to meet our US customers under this new structure and introduce them to the many new products scheduled to make their US debut at the show."
John Falcone, president and CEO of Sennheiser Electronic Corporation, noted: "Turbosound is truly one of the world's premier innovators in the design of professional loudspeakers, and manufactures some of the most highly acclaimed products in the market. Sennheiser is thrilled to have the opportunity to build upon Turbosound's stellar reputation for research and design, breathtaking performance, and range of product. With the anticipation of new products in the pipeline, we're particularly pleased with the timing of this partnership. All our brands are recognized for constantly exploring new technologies to improve the quality of sound." Sennheiser will be distributing all Turbosound's product ranges in the US market.
08/2002 pro-music-news

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