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Celestion's gateway to the east
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The Tian Chuang Company has become the distribution agent for Celestion professional systems in China. Headquartered in Foshan in Guang Dong Province, Tian Chuang is a professional audio specialist, a principal sales agent for a substantial portfolio of international products, including JBL, Crown, Soundcraft and Shure. As the general agent for Sony professional products, Tian Chuang has been enjoying a rapid growth in business, turning over in excess of 8 million dollars last year.
Tian Chuang has branch offices in Beijing, Shanghai and Hong Kong, and is currently implementing a sophisticated E-commerce system to extend its marketing reach even further afield. "Since our foundation in 1994, we have established an extensive marketing network and relationships with hundreds of dealers, systems integration companies and retailers throughout China," says Ken Shao of Tian Chuang. "Our own reputation in the Chinese pro audio market will complement Celestion's international brand recognition. We have been putting a lot of work into our marketing services, and we are confident that we can promote the awareness of Celestion's products through roadshows, exhibitions and advertising, as well as support them with the right level of technical expertise."
David Jackson, Celestion's Export Manager, welcomed the appointment. "It is important for Celestion to have a distributor in China who can service our product right across this very large region. Tian Chuang is a strong company, with an excellent track record in business with international manufacturers."
9/2001 pro-music-news

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